Building new habits is hard—especially around health and wellness. Even as self-care and exercise grow more popular, not all consumers though have the time to get into the habit. Now, in an effort to establish a community of wellness-driven travelers, hospitality brand Marriott Internatioal has released a brand-new public fitness initiative.

Modeled after its employee wellness program, TakeCare Level30 is an app that allows users to pair up and compete with each other, all in the name of forming a habit around exercise. Creating healthy competition, the app looks to motivate people to come together and compete in a variety of activities aimed at improving health and happiness. The app provides activities, self-care tips and even tasks that, when completed, reward the user with points toward Marriott products.

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